Chelsea new kit release descends into farce as Blues set to launch shirt 'without sponsor'

Chelsea are set to take the unprecedented step of releasing their new shirt for the 2023-24 season without a sponsor on the front as Todd Boehly faces a new crisis. The Blues have been searching for a new front-of-shirt sponsor since their previous agreement expired at the end of last season, and reports suggest the west London club could now be forced to launch their fresh design without a brand on the front.

Chelsea's deal with mobile phone company Three expired at the end of the 2021-22 season, but due to the club's dire situation after they were placed under sanctions, it was agreed with kit manufacturers Nike that the agreement would carry on for one more year.

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According to the Daily Mail, Chelsea have now resorted to releasing a sponsorless kit in order to ensure fans can order the new shirt in time when their new partners are finally confirmed.

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The club's supporters made their fierce opposition known when it emerged Stake.com, the gambling firm affiliated with several English clubs, was being considered as an option for a short-term deal.